Sometimes one is tempted to hit harder than the word itself but my editor lately has developed soft spot for everything now and keeps calling me to remind me to tone down on issues I tackle.
One of such issues is today’s issue with TV Africa. The greater Accra representative at the council of state owned TV Africa is not getting the eyeballs as expected because I think they made some errors in the faces they brought on board to handle the shows especially on air personalities.
The channel that’s supposed to receive the facelift in order to get more eyeballs seems to be stuck where it was before the Ideal Group bought higher shares into the Television outfit. The facelift seems to have ended at the equipment and the building they occupy.
Not long ago, I went there as usual to snoop around and that was when the taking over was ongoing and workers were very anxious and hopeful at the same time. They knew the financial boost the firm needed has finally arrived and will enhance their day to day operations.
I really don’t want to concentrate on those behind the scenes today but those on screen and the first example of the today’s write up is Kojo Frimpong who is no doubt one of the very best sports broadcasters in Ghana. His vocabulary on air when doing the sports show will always amaze you and has earned lots of respect in that direction.
Unfortunately, the man handles a sociopolitical show on TV Africa which for me is a huge bother to me because, I suspect for him it isn’t a problem because he is doing it and professionally I don’t see anything wrong with his delivery. The problem is whether people take him serious with the sort of programme he hosts and the reason he wasn’t used at where his following is.
Truth be told, Ghanaians might never follow a political show hosted by Kojo Frimpong but will die to watch a sports show hosted by Kojo Frimpong not because he isn’t good but because Ghanaians find it really difficult to adapt to change and every business minded person would take that decision if he or she has the interest of the firm at heart. I am tempted to think the language barrier might be one of the reasons he has been shifted to where he is but the man speaks impeccable Fante as well so it will be a surprise if that’s the case.
Patrice Amegashie is one great TV host at a wrong place as well. He was awesome with Korkui at Viasat 1’s morning show ‘This Morning’ and won laurels with that show because aside good looks, humor etc. he knows his job and amazingly, jells with his co host.
When I heard Patrice has been poached to TV Africa, I had doubts but wasn’t about his delivery but the major language used on the channel which is the Akan language which he is not fluent in. He could not express himself in the Akan language let alone do it comfortably on TV as it should be in order for what he is saying to be trusted by the viewer.
Lo and behold, my fear was confirmed with Patrice joining two ladies to host the morning show which is Akan dominated. What made Patrice accept that offer, I cannot fathom but the truth is, its obvious the guy doesn’t belong to the show. He sort of acted as the English department of the same show which really didn’t look good and anytime he attempts the Akan language, it was not so good.
The above analysis is the reason a lot of media outlets in Ghana fail and it breaks the heart of investors making them shy away from pumping money into a venture. People who are supposed to manage the firms not getting the right people, forcing people to do shows that will not bring the best out of them, getting friends and family to play roles when they know very well these friends and family know nothing about the area they are contracted to.
Unfortunately, some of the reason they do might be very feeble; one is for them to have total control over them easily, another is to have their cuts from their fees and sometimes even their salary. It is my wish that things are done well at TV Africa because it’s not too late or unless they are comfortable with what they are doing but as it stands now, it is difficult to tune in to the channel.
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